.png)
About the Workshop
"I looked at what other doulas were charging." "I considered my experience." "I factored in demand." "And I still can't fully explain how I got there."
Most doulas can tell you why they chose their rate. Fewer can explain how they arrived at the actual number. That's what this workshop is.
In 90 minutes, you'll work through the factors that influence pricing decisions. Not just what the market charges or what feels comfortable, but the business realities that often get overlooked: expenses, taxes, client capacity, workload, and the demands of your own life.
You'll leave with a framework you can use whenever you're setting, adjusting, or rethinking your rates.
No income promises. No telling you what to charge. Just the framework most birthworkers were never given and a clearer understanding of the numbers behind pricing decisions.
This workshop covers:
What a doula package actually contains, including the hours and costs most birthworkers never count
What it costs to run a doula business and how to see those costs clearly
Why two doulas can arrive at different rates using the same framework
How expenses, taxes, profit, demand, capacity, and lifestyle each play a role in pricing
How pricing decisions affect payment plans, reduced-fee offerings, and accessibility
This is for you if: You've set your rates before, but never had a framework underneath them. Or, you're tired of second-guessing your rates and would rather have a framework you can use again than a number someone else handed you.